Brazil's Top Fashion Games on Android: Q4 2020 Performance Review

As the year 2020 wrapped up, fashion game enthusiasts in Brazil continued to engage with their favorite style-centric apps on Android. Sensor Tower provides a glimpse into how the top five fashion games performed during the fourth quarter of the year.

Covet Fashion: Dress Up Game

Published by Crowdstar Inc, Covet Fashion: Dress Up Game saw a fluctuating trend in revenue, peaking at around $13K during the week of November 9 and ending the quarter with about $10K in the last week of December. Downloads started at approximately 21K in the last week of September but experienced a decline, stabilizing around 6K towards the year's end. The game's weekly active users followed a similar downward trend from around 66K to just over 53K in the same period.

Project Makeover

Project Makeover by Magic Tavern, Inc. had a notable start post its release in late October, with no revenue in the first recorded week but then steadily increasing to reach over $15K by the end of December. The game's downloads saw an impressive peak at 376K in the third week of November and ended the quarter with a significant increase to nearly 298K. Weekly active users also showed growth, rising from 148K in mid-November to 372K by the end of December.

Super Stylist Fashion Makeover

CrazyLabs LTD's Super Stylist Fashion Makeover exhibited a rising revenue trend in Q4, starting at just over $1K and reaching almost $2K by the quarter's close. The app's downloads remained strong, with numbers ranging from 69K to 95K, before ending the quarter with about 66K. Weekly active users showed some volatility but generally remained high, starting at 629K and closing at 560K.

Diamond Diaries Saga

King's Diamond Diaries Saga, despite being unable to report any downloads for the quarter, maintained a steady revenue stream, with minor fluctuations peaking at $842 in the last week of December. The weekly active users showed a slight downtrend, starting at just over 6K and ending at around 4.5K.

Lady Popular: Dress up game

XS Software AD's Lady Popular: Dress up game experienced a revenue trend with minor oscillations, starting at $610 and finishing the quarter at $542. Although there were no new downloads recorded, the weekly active users had a slight decrease from approximately 32K to just over 19K throughout the quarter.

These insights from Sensor Tower depict a dynamic market for fashion games in Brazil, with varying degrees of engagement and download activity. For more detailed analytics and trends, Sensor Tower's comprehensive data offers a deeper dive into the app performance landscape.